Students advise stationery company on social media marketing

Top: A stationary book. Bottom: Portrait of Stargrass CEO, Alex Drohobyczer

A Virginia-based high-end stationery company looked to WPU’s Interactive and Social Media students when it was time for its online launch.
Stargrass Paper Company sells stationery, luxe paper products, greeting cards, journals and writing instruments from around the world.
“We had the website ready to go, but wanted some fresh ideas on how to utilize social media to effectively promote ourselves,” said Stargrass Paper Company co-founder and CEO Alex Drohobyczer.
Drohobyczer reached out to Dr. Lynn Owens, who teaches Interactive and Social Media. Owens suggested using Stargrass Paper Company as a real-world client for her students to create a social media marketing plan.
“Students are already familiar with social media on a personal level,” said Owens. “The purpose of the class is to teach students how to use their existing skills on a business level. Stargrass Paper Company was an awesome opportunity for students to brainstorm ways to promote the startup.”
The students came up with examples of marketing through Twitter, Facebook and Pinterest.
“There were a number of suggestions from the students that were very helpful,” said Drohobyczer. “For example, limiting posts to once a day and keeping the content for each social media platform unique, as well as some great content suggestions.” launched on January 21st, and Drohobyczer says social media continues to be one of the company’s main outlets for advertising and promotion.
“Social media advertising is such a challenge, but very critical for the growth of our company. As a small business, we don’t have a large advertising budget, but it’s critical we meet our customers where they are in a way that’s fun, engaging and effective.”
Peace Times readers can get 10% their Stargrass Paper Co. order until 4/6 with promo code WPUPaperLover.

Leave a comment